Monday, September 17, 2007

The Future of Video Search, Getting Paid For Acting Like A Jackass

Found an interesting article on SEOChat regarding Google?s plans for video (both regarding Google Video and their newly acquired youTube properties). Here was one of the most interesting quotes from the article:

Google and YouTube made another announcement about the same time that attracted some serious attention from those in the search community. Over the next few months, the two companies are going to introduce a system whereby those who upload videos to YouTube?s site will get to share advertising revenues. The details have not been worked out yet, but only those who actually own the copyright to the videos they upload will be eligible.

Beautiful, now all of those kids with videos of fireworks going off in their hands and exploding soda bottles will be able to make money from their dangerous acts.

Seriously though, this is a phenomenal idea. A few weeks ago I was having a discussion with a commenter on another blog about Digg. There has been a lot of controversy about Digg?s rating system and the ability for top users to get any article they choose to the first page.

The first page of digg means thousands and thousands of visitors to your site. Advertisers and marketers have been contacting the top users of digg, in some cases offering cash to get their particular article or website to the front page. But, the most interesting thing about digg, and one of the biggest reasons the top diggers are taking compensation is that digging takes work, time, skill, but digg is free. There is absolutely no way to monetize your efforts (as a user) through digg. Digg itself is only supported by advertising.

Some might say this is what makes digg so great, but I wonder if the complete lack of monetary compensation for diggers might lead to its eventual collapse. I personally don?t have time to spend hours searching the web digging sites and articles.

Google?s announcement may also shed light into how they plan to index videos. By allowing users to post their own videos, and get a portion of advertising revenue from any ads shown before, during, or after the video it gives people incentive to add the proper search and meta data to their videos (the most time consuming portion of video search). Video search is complicated in that content spans time (changes over time) and it is completely visual. Unlike text on a blog or a website, it is not as easy for a search engine to scan through a video. I am sure some kind of automatic detection process is being worked on, but even if it is flawless it will probably take a lot of processing power to detect any content.

For now, humans are probably the best tools for adding meta data to videos.

For more information on the future of search and search marketing you can contact the author of this article, Zach Katkin via his company web site at

Zach also authors a blog at Naples, Fort Myers and Estero Based Web Design Firm, Unique ID Web design with his business partner and fellow technologically savvy employees.

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